Articles and Features
An excellent way to gain exposure in the media or on the web is to write articles and features about a subject relating to your business or what it does. At WTW we write literally hundreds of articles and features for clients on as many different subjects. Your trade media loves it when you write a feature for them, as it helps them fill up the pages of their magazines, just make sure it's newsworthy and relevant. If you're not confident they will publish your article or feature, it's best to check with them first. Tell them what you want to write about and ask if they are interested. Or ask them what they are looking for features on, and write one (or get us to).

You can also publish articles online for absolutely free and this can help raise the ranking of your site in the search engines.